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Product Details
Introducing the new L'Oreal Paris Preference Vivids range, showcasing our latest innovation in vibrant hair colors. The formula features a selection of powerful pure dyes, expertly chosen for their ability to deliver ultra-bright shades. Experience up to 3X shinier hair* with Preference’s light-reflecting dyes, resulting in luminous colors brimming with dimension. The Shine Protect Conditioner contains a UV filter and Vitamin E to maintain your shine for up to 8 weeks** of brilliant color. Preference Vivid Colours comes in 7 trend-inspired shades. The Blue Black shade draws inspiration from the iconic blue jeans of Le Marais fashion street style. Create your unique look with this vivid Blue Black color.*Instrumental Test**if the shine protect conditioner is applied weekly
High impact vivid colours
Formula enriched with pure dyes for ultra-vibrant results
Up to 3X shinier hair* with light-reflecting dyes
Lasts up to 8 weeks of radiant color** (with weekly use of the shine protect conditioner)
STEP 1 - PRE-COLOURING: It is essential to conduct a patch test 48 hours prior to use, even if you have used hair color products before. Follow the instruction leaflet and read the safety information thoroughly. STEP 2 - PREPARATION: Protect your shoulders with a towel and put on the gloves. Pour the contents of the coloring bottle into the developer bottle completely. Close with the applicator tip and shake to create an even mixture. Remove the applicator tip immediately to prevent overflow. STEP 3 - APPLY COLOUR: Section your hair into small, even parts and apply the color. Refer to the instructions for the recommended development time. Afterward, apply the conditioner and rinse thoroughly.