Our NEW Préférence Vivids range delivers bold, luminous color lasting up to 8 weeks, featuring a unique formula with powerful pure dyes for ultra-vibrant results.
Features
High impact vivid colors.
Enhanced with a blend of powerful pure dyes for ultra-vibrant results.
Up to 3X shinier hair with light reflecting dyes.
Long-lasting color for up to 8 weeks with weekly use of the Shine Protect Conditioner.
Available in 7 fashion-inspired shades.
Designed for all hair types with a gel texture for easy application.
