{"product_id":"loreal-serie-expert-silver-shampoo-250ml","title":"L'Oreal Serie Expert Silver Shampoo 250ml","description":"\u003cbody\u003e\n\n\u003ctitle\u003eL'Oréal Professionnel Serie Expert Silver Colour Clarifying Purple Shampoo\u003c\/title\u003e\n\n\n\u003ch3\u003eGeneral Information\u003c\/h3\u003e\n\u003cp\u003eL'Oréal Professionnel Serie Expert Silver Colour Clarifying Purple Shampoo is a professional-grade formula crafted to enhance and protect the beauty of grey, white, platinum, and light blonde hair. This deep purple clarifying shampoo helps neutralize unwanted brassy and yellow tones that may emerge in pre-lightened or highlighted hair. Enriched with targeted amino acids and powerful anti-yellowing agents, it instantly restores a clean and sophisticated tone while deeply nourishing and protecting the hair fiber, ensuring softness from root to tip.\u003c\/p\u003e\n\u003cp\u003eSize: 300ml\u003c\/p\u003e\n\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnti-Yellow Action:\u003c\/strong\u003e Designed with active agents to combat unwanted warm or yellow undertones in grey, white, or very light blonde hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Purple Neutralization:\u003c\/strong\u003e Highly pigmented formula for effective neutralization and maintenance of vibrant color results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePowered by Magnesium \u0026amp; Amino Acids:\u003c\/strong\u003e Enriched with Magnesium and essential amino acids to reinforce and protect hair while replenishing lost protein.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFiber Shield \u0026amp; Softness:\u003c\/strong\u003e Deeply conditions and smooths hair, leaving it soft, supple, and resilient.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePro Tips:\u003c\/strong\u003e Apply evenly to wet hair, lather, and leave on for 2 to 5 minutes based on desired neutralization level, then rinse thoroughly. Remember to wash hands after application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eThe ingredient list may be updated regularly. Please refer to the product package for the most current list of ingredients to ensure suitability for personal use.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAQUA \/ WATER \/ EAU\u003c\/li\u003e\n\u003cli\u003eSODIUM LAURETH SULFATE\u003c\/li\u003e\n\u003cli\u003eCOCO-BETAINE\u003c\/li\u003e\n\u003cli\u003eSODIUM CHLORIDE\u003c\/li\u003e\n\u003cli\u003eGLYCOL DISTEARATE\u003c\/li\u003e\n\u003cli\u003eCOCAMIDE MIPA\u003c\/li\u003e\n\u003cli\u003eDIMETHICONE\u003c\/li\u003e\n\u003cli\u003eSODIUM BENZOATE\u003c\/li\u003e\n\u003cli\u003eSODIUM HYDROXIDE\u003c\/li\u003e\n\u003cli\u003eCITRIC ACID\u003c\/li\u003e\n\u003cli\u003eHEXYLENE GLYCOL\u003c\/li\u003e\n\u003cli\u003ePARFUM \/ FRAGRANCE\u003c\/li\u003e\n\u003cli\u003eCI 60730 \/ ACID VIOLET 43\u003c\/li\u003e\n\u003cli\u003eSALICYLIC ACID\u003c\/li\u003e\n\u003cli\u003eCARBOMER\u003c\/li\u003e\n\u003cli\u003eBENZYL SALICYLATE\u003c\/li\u003e\n\u003cli\u003eBENZYL ALCOHOL\u003c\/li\u003e\n\u003cli\u003eGUAR HYDROXYPROPYLTRIMONIUM CHLORIDE\u003c\/li\u003e\n\u003cli\u003eHYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN\u003c\/li\u003e\n\u003cli\u003eLIMONENE\u003c\/li\u003e\n\u003cli\u003eMAGNESIUM ACETATE\u003c\/li\u003e\n\u003cli\u003eHEXYL CINNAMAL\u003c\/li\u003e\n\u003cli\u003eASPARTIC ACID\u003c\/li\u003e\n\u003cli\u003eGLYCINE\u003c\/li\u003e\n\u003cli\u003eARGININE\u003c\/li\u003e\n\u003cli\u003eGLUTAMIC ACID\u003c\/li\u003e\n\u003cli\u003ePHENOXYETHANOL\u003c\/li\u003e\n\u003cli\u003eFUMARIC ACID (F.I.L. N287705\/1)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDirections for Use\u003c\/h3\u003e\n\u003cp\u003eApply a coin-sized amount to wet hair, lather through the lengths and ends, and then rinse thoroughly.\u003c\/p\u003e\n\n\u003ch3\u003eStorage \u0026amp; Warnings\u003c\/h3\u003e\n\u003cp\u003eStore in a cool, dry place. For external use only. Avoid contact with eyes. In case of contact, rinse immediately with water.\u003c\/p\u003e\n\n\u003c\/body\u003e","brand":"DEAL FIRST","offers":[{"title":"Default Title","offer_id":46864097378516,"sku":"91585","price":66.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0490\/2295\/9772\/files\/2DF_800_a4179262-7be0-4615-b6b3-0a3ef4761c98.jpg?v=1782580618","url":"https:\/\/www.dealfirst.com.au\/products\/loreal-serie-expert-silver-shampoo-250ml","provider":"DEAL FIRST","version":"1.0","type":"link"}