{"product_id":"loreal-paris-preference-hair-colour-10-21-very-very-light-pearl-blonde-each","title":"L'oreal Paris Preference Hair Colour 10.21 Very Very Light Pearl Blonde Each","description":"\u003ch2 class=\"font-bold text-xl mt-6\"\u003eProduct Details\u003c\/h2\u003e\u003cdiv class=\"border-grey-200 border-b-1 pb-4 md:pb-8\"\u003e\u003cp\u003eL'Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula forlasting, multidimensional colour whilst providing 100% grey coverage**.With a high concentration of dyes, Préférenceprovides 9 weeks of fade-defying* andmultidimensional colour, respecting the hair’snatural highs and lows, for a look that is radiant,luminous and lasting.* Consumer test except for copper\/red shades.** Instrumental tests on grey hair swatches before and after using Préférence.\u003cbr\u003e\u003cbr\u003eL'Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula forlasting, multidimensional colour. With a high concentration of dyes, Préférenceprovides 9 weeks of fade-defying* andmultidimensional colour, respecting the hair’snatural highs and lows, for a look that is radiant,luminous and lasting.It’s suitable for all hair textures, offering fade-defyingcolour* and multidimensional shine and 100% grey coverage**.FADE-DEFYING COLOURPréférence has a high concentration of high-tenacity dyesthat penetrate hair fibres for 9 weeks of fade-defyingcolour*.LIQUID GEL TECHNOLOGYFormulated with an innovative oil-in-gel formula,Préférence perfectly coats the hair so that lightbounces back for an even, natural shine.The innovative Liquid Gel Technology locks in the dyesto accentuate reflections, revealing multidimensionalcolour with intense radiance.The bonus: this new formula doesn’t drip for an easy,mess-free application at home.*Consumer test except for copper\/red shades.** Instrumental tests on grey hair swatches before and after using Préférence.\u003cbr\u003e\u003cbr\u003eUp to 9 weeks of fade-defying colour*\u003cbr\u003e\u003cbr\u003eLuminous colour full of reflects\u003cbr\u003e\u003cbr\u003e100% grey coverage\u003cbr\u003e\u003cbr\u003eNo drip oil in gel formula\u003cbr\u003e\u003cbr\u003eEnriched with a UV filter and Vitamin E\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"border-grey-200 border-b-1 pb-4 md:pb-8\"\u003e\n\u003ch2 class=\"font-bold text-xl pt-6\"\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003e1263172 C  COLOUR GEL: AQUA \/ WATER  PEG-4 RAPESEEDAMIDE  ALCOHOL DENAT.  DECETH-3  PROPYLENE GLYCOL  AMMONIUM HYDROXIDE  LAURETH-5 CARBOXYLIC ACID  DIPROPYLENE GLYCOL  HEXYLENE GLYCOL  P O LOXAME R 3 3 8  OL E Y L A LCOHO L  m- AMINOPHENO L  4-AMINO-2-HYDROXYTOLUENE  HYDROXYBENZOMORPHOLINE  HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL  AMMONIUM THIOLACTATE  2-METHYL-5-HYDROXYETHYLAMINOPHENOL  p-PHENYLENEDIAMINE  T E T R A SOD I UM G L U TAMAT E D I A C E TAT E  O C TA D E C Y L DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE  CITRIC ACID  ERYTHORBIC ACID  2,4-DIAMINOPHENOXYETHANOL HCL  PARFUM \/ FRAGRANCE. (F.I.L. Z70031284\/1).1190015  DEVELOPER CREAM: AQUA \/ WATER  HYDROGEN PEROXIDE  CETEARYL ALCOHOL  SODIUM SALICYLATE  TRIDECETH-2 CARBOXAMIDE MEA  PHOSPHORIC ACID  CETEARETH-25  TETRASODIUM ETIDRONATE  TETRASODIUM PYROPHOSPHATE  GLYCERIN. (F.I.L. C202321\/2).1217043 A  SHINE PROTECT CONDITIONER: A Q U A \/ WAT E R  CETEARYL ALCOHOL  GLYCERIN  BEHENTRIMONIUM CHLORIDE  CANDELILLA CERA \/ CANDELILLA WAX  AMODIMETHICONE  CETYL ESTERS  ISOPROPYL ALCOHOL  TOCOPHERYL ACETATE  SODIUM PCA  PHENOXYETHANOL  ETHYLHEXYL SALICYLATE  TRIDECETH-6  CHLORHEXIDINE DIGLUCONATE  LIMONENE  CAMELINA SATIVA SEED OIL  LINALOOL  BENZYL ALCOHOL  BENZYL BENZOATE  GERANIOL  CETRIMONIUM CHLORIDE  CITRONELLOL  HEXYL CINNAMAL  AMYL CINNAMAL  PARFUM \/ FRAGRANCE. (F.I.L. C232981\/1).Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"border-grey-200 border-b-1 py-4 md:py-8\"\u003e\n\u003ch2 class=\"font-bold text-xl\"\u003eDirections\u003c\/h2\u003e\n\u003cp\u003e1. Pour the gel colourant into the developer Crème and shake well. 2. Apply from root to tip, then massage to ensure the colour is evenly spread. 3. Leave in for 30 minutes. 4. Rinse with warm water until water runs clear. 5. Apply Colour Lock Conditioner and leave in for 2 minutes then rinse.\u003c\/p\u003e\n\u003c\/div\u003e\u003ch2 class=\"font-bold text-xl mt-6\"\u003e\u003c\/h2\u003e","brand":"L'oreal Paris","offers":[{"title":"Default Title","offer_id":48155110932692,"sku":"WW-2447","price":46.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0490\/2295\/9772\/files\/2447.jpg?v=1782024491","url":"https:\/\/www.dealfirst.com.au\/products\/loreal-paris-preference-hair-colour-10-21-very-very-light-pearl-blonde-each","provider":"DEAL FIRST","version":"1.0","type":"link"}