{"product_id":"brite-semi-permanent-colour-purple-75ml","title":"Brite Semi Permanent Colour Purple - 75mL","description":"\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003eBrite Purple Semi-Permanent Moisturizing Hair Color transforms your hair into a vibrant purple haze. Best results are achieved on very light (white) blonde or pre-lightened hair. This is a semi-permanent direct dye, meaning it does not develop like permanent hair color. What you see is what you get! You can mix with other BRITE Semi-Permanent Colors to create your own custom shade. Additionally, mixing with conditioner can create lighter pastel colors.\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cdiv\u003eIngredients: Aqua (water), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Cetrimonium Chloride, Ceteareth-20, Glyceryl Stearate, Citric Acid. May \u003cstrong\u003econtain\u003c\/strong\u003e: Basic Red 51, Basic Blue 99 (CI56059), HC Yellow No 2, Basic Yellow 40, Basic Violet 2 (CI42520), Basic Orange 31, Ext. Violet 2 (CI60730), HC Blue No 15, HC Yellow No 4, Basic Violet 16, Blue 1 (CI42090).\u003c\/div\u003e\n\n\u003ch3\u003ePreparation instructions\u003c\/h3\u003e\n\u003cp\u003eBefore using, perform a strand test to ensure suitability and confirm the color before full-head application, even if you have used this product before. Refer to the pack for instructions on how to do the strand test. DO THIS BEFORE FULL-HEAD APPLICATION.\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eWASH:\u003c\/strong\u003e Shampoo and dry your hair. No need for conditioner.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePROTECT:\u003c\/strong\u003e Wear protective gloves, apply petroleum jelly on your hairline, and cover your clothes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAPPLY:\u003c\/strong\u003e Empty the product into a bowl and apply to the hair with downward strokes. Spread through your hair with a brush or your hands, massaging into your hair, not your scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWAIT:\u003c\/strong\u003e After 10 minutes, check the color of a strand by removing excess cream to see if the color has taken. You can leave the dye on longer without damaging your hair. The longer you leave it on before rinsing, the longer the color tends to last.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRINSE:\u003c\/strong\u003e Rinse out the color in a sink or basin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSTYLE:\u003c\/strong\u003e Dry and style as usual.\u003c\/li\u003e\n\u003c\/ol\u003e\n","brand":"Brite","offers":[{"title":"Default Title","offer_id":47491254878420,"sku":"CL-5271978","price":15.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0490\/2295\/9772\/files\/5271978-zm.jpg?v=1782883585","url":"https:\/\/www.dealfirst.com.au\/products\/brite-semi-permanent-colour-purple-75ml","provider":"DEAL FIRST","version":"1.0","type":"link"}